OK GO Really are Clever Fuckers
Some people release videos to promote their music, but Ok Go seem to release music to help them promote their film-making talent. This is their second video for This Too Shall Pass and it speaks for itself really: mental genius.
Apparently this took them four months to build, and honestly, I don’t even care if they cheated a bit (how did they do that going through the hole bit about 3/4 of the way through?) or if it really is as clever as it looks, it’s so visually engaging I am going to love it anway.
Terms like ‘viral marketing’ really were invented for people like this, and of course it sums up the fundamental misconception a lot of people have about viral marketing. I get emails from fuckwits all the time saying ‘have you seen the latest ‘viral’ by suchandsuchatalentlessfuckwit?’ And of course, that’s just not how it works. You can’t designate something viral status, and lo and behold – poof! – it is then a viral video. Viral is a description of how something spreads, and if it’s shit and doesn’t go anywhere then it isn’t viral, no matter how cool your haircut is or how hard you try.
It’s like respect – the description of something as viral is not something you can demand, it’s something which must be earned.
Somewhere there’s a Healthy & Safety guy having a heart attack.
fuck sake. what do you say to that.
I know. Nutters, aren’t they! Brilliant nutters.
love the self-referencing bit when the television gets punted. hilarious
Yay! Artists collaborating to make bigger better more powerful art!
Woohoo!
Is this not the same song as the last one?! So they made 2 brilliant videos for one song?! Fuck me.
It’s brilliant…I always loved mousetrap.
I think I just came.
Euan – exactly! They’re nuts, surely they should wait for the next one. Mind you, once you’re buzzing, I guess you just have to get on with it.
In fairness it’s a rip off of that Honda ad so points lost on originality. But my god it’s good. Logistcal nightmare! How did they get the rotating jam jar xylophone in time with the rest of the track in what like like a seamless shot? Clever buggers indeed.
Whoa. And I even quite like the song.
Jeez. If these guys ever manage to write a good song, they’d be huge.
Leo – well the videos have rather overtaken the music by now, haven’t they!
Ian – absolutely definitely, definitely not! This is a well-known art form, called a Rube Goldberg Machine, and has existed for years. The earliest video I can track down quickly is this one, called The Way Things Go.
So Honda may have contributed an excellent example, but they certainly didn’t invent the format.
I love the idea that they sat around discussing the video came up with more than one idea and then just though lets film them both. maybe a 3rd one is on the cards? that’d be taking the piss.
As Leo kinda implied – they may not need to write any more songs at all.
I’ve only just got back to a real computer to be able to watch this.
It’s brilliant!
Love the bit where the guitar with the spoons hanging from the neck revolves playing the main riff from the song on glasses of water.
Think how complicated that would be to get the timing right on that, it’s not the only part of the film that’s synchronised to the song.
cute….but the folling is still the best video ever made:
The Replacements:
http://www.youtube.com/watch?v=fl9KQ1Mub6Q