Yeah, you know what, me neither. I don’t know why I even bothered checking. PJ Harvey, something urban, something ethnic, something epic, and snoozzzzzzzze…
Although, if you thought I was writing this post with the express purpose of mocking, or even particularly criticising the Mercury Prize then you’d be wrong. Actually, I am just amazed by how out of touch with mainstream music I am becoming.
Before I even started writing about music I remember seeing the Mercury nominees compilation CDs in shops, thinking I was going to like them and then not really managing to. The Mercurys suffer from that eternal problem of trying to be underground yet accessible, and of trying to be cross-genre enough to represent all of British music, and yet also in-depth enough to make interesting picks.
In other words I am not going to slag the nominations off, because they are spread too thin, and it is therefore an impossible job to pick them. But here they are, if you are interested.
Adele – 21
Anna Calvi – Anna Calvi
Elbow – Build a Rocket Boys!
Everything Everything – Man Alive
Ghostpoet – Peanut Butter Blues & Melancholy Jam
Gwilym Simcock - Good Days at Schloss Elmau
James Blake – James Blake
Katy B – On a Mission
King Creosote & Jon Hopkins – Diamond Mine
Metronomy – The English Riviera
PJ Harvey – Let England Shake
Tinie Tempah – Disc-Overy
When I started writing this blog I reviewed albums I found out about in Uncut, Word and Mojo and bought in HMV or on Amazon. I have drifted from that to the extent that I have only actually heard two of the albums on that list. And only think one of them is much cop.
Let’s be absolutely honest, it costs £500 to even take part. That was basically equal to the entirety of what we spent on PR on the last Meursault album, and when our distributor suggested entering it, I didn’t really think it was a worthwhile use of our money – never mind the whole pile of free albums you have to donate to the committee for them to actually listen to.
They don’t allow albums without a UPC (barcode) to enter either, which rules out a large number of my favourite albums of the last year. I can see why they do it, because otherwise they’d be even more inundated than they presumably already are (although the £500 pay-to-play sticks in my craw just a little).
They might, although I hope not, make the entirely specious claim that these costs guarantee a certain minimal level of quality, but the more involved I get with the world of music the more obvious it becomes that that is a completely ridiculous claim. Most of the shit in my inbox comes from people with budgets and barcodes, not those without. I’ve had promo emails from a few of those bands – James Blake, Everything Everything, Metronomy, P.J. Harvey – and they just aren’t very good, so the quality argument is balls.
When you also factor in my indifference to the albums by Twitter heroes Wild Beasts and The Horrors I just think that, basically, writing this blog has made my music taste so obscure I barely have any relationship with the world of the Mercury Prize anymore. This isn’t an ‘oh, you wouldn’t get it’ kind of hipster boast, either. In actual fact it’s harmful to what I do.
Publications, internet-based or otherwise, have their own audiences, but that’s only a small part of the story. A large bulk of our audience comes from the bands themselves. When I write about popular bands, their audience, not necessarily mine, turns up to read it.  When I did that session with Mumford and Sons a year or so ago, it immediately became my most viewed session, which is no surprise. What was a surprise, though, was that it didn’t seem to really increase the appetite for the rest of the sessions. Whilst their videos may have thousands and thousands of views, we still have a good few session videos with twenty or thirty views.
Similarly, declining interest in mainstream bands is making Song, by Toad increasingly niche, which means the visibility of the site and the awareness of the label and the bands we work with will probably suffer accordingly. There’s only so much music you can listen to though, and honestly I think I prefer the site this way.
There are other people who can listen to all the Mercury Prize nominees, or particularly care about the lineup at Latitude, or even bother reading Pitchfork. It’s not really for me though. I know it’s making everything I do an awful lot less ‘relevant’, but I am happy enough with that.
/needlessnavelgazing