SWF – Let it Be Told

swf SWF are not exactly a band – the name is basically just the guy’s initials – but they sound like one.

This album, is blissful and gorgeous, and just rolls along with the kind of utterly effortless hummability and confidence that it sounds like a classic.

Between that and the mixture of throwback sounds, you’d genuinely never realise this was a contemporary album. The laid back pop in which it revels seems to evoke nostalgia, even though I never heard this record before this year, and even though a lot of the older music it evokes was long-finished before I started really, properly listening to music.

A bit like Joanna Gruesome, however, it’s the blending of relatively disparate aspects of nostaligia into one seamless whole which both gives the game away about its contemporary nature and also makes this album such a deftly judged piece of work.

The album drifts from the splendidly infectious psyche-pop of Turtle Brain, reminiscent of the brilliant Left Banke, to the fuzz-pop of Automobile Blues which, whilst it’s a very different-sounding song, still feels effectively knitted into the same entity, without any sense of a sudden gear-change.

I suppose I might say that the immediacy and variation of the songs tend to diminish a little as the album goes on, with reverby fuzz-pop becoming more and more the default setting as the record progresses. Broken Glass is nice and slow, however, and as the penultimate song gives the album a nice sense of come-down as things wind toward the end.

The album as a whole may slow down a little too quickly to be considered a nailed-on classic, but the good stuff here really is very, very good indeed. Buy one on vinyl or digital here.