Song, by Toad

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Song, by Toad Records’ 5th Birthday

5thBirthday Digiflyer London

5th Birthday Party Shows:

Thursday 19th December – London, at the Sebright Arms with Neil Pennycook (Meursault) solo, The Leg, Rob St. John and Animal Magic Tricks. (tickets)

Saturday 21st December – Edinburgh, at Henry’s Cellar Bar, with PAWsault, Tom Collins Shatner and assorted label friends and guests. (tickets)

Song, by Toad itself turns ten next year, and in the first few years a friend of mine in London suggested I consider starting a record label. I laughed at him and told him that honestly I had no desire whatsoever to get involved in that sort of madness. And then, of course, eighteen months or so later, that’s exactly what I did.

It’s been a total fucking rollercoaster, to be honest. So many amazingly brilliant moments, and in all honesty, some really frustrating ones as well.

It’s quite fun disagreeing with people about music when you’re just talking about it, even as a blogger, but as a label if you disagree with the world it results in releases which no-one writes about and no-one buys, which can be pretty depressing in all honesty.

Having said that, when things do well and the world suddenly realises how awesome a band is who you’ve loved for ages, then it’s absolutely brilliant. Packed venues, surprise radio play, great write-ups, talking to someone successful in the music industry who surprises you by being well aware of what you do… there are a million tiny triumphs in this business as much as there as a million tiny disappointments.

Even when I did overcome my common sense and actually start releasing records I certainly never imagined it would usurp my day job, let alone do so so fast, but I’ve been full time for over three years now and for all I still haven’t really figured out how to make any fucking money, I don’t regret the decision for a second.

And yes, here we are, five years later. We’re actually going to be releasing a birthday box set of five 12″ vinyl to celebrate, but more of that later. For now, just come to the gigs, please! I promise they will be fun.

2 witty ripostes to Song, by Toad Records’ 5th Birthday

  1. avatar

    Great Illustration, got a good chuckle from it. I think I stumbled across SBT in 2006 as a link from another bloggers site, I liked the name so I checked it out. Thanks for all the musical “heads up” over the years.

    I still think the 2009 festive fifty has been my song for song favorite. (Felize bros, Eagleowl, Withered Hand, Mates of State,etc..) really found a lot of bands that I have been following since from that one. I think I have the year right but either way, Happy Birthday!

  2. avatar

    Thanks old chap, very much appreciated. The blog itself has been going for almost 10 years, but the label and the Toad Sessions are just turning 5.

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