I have to confess that when I see terms like ‘multi-genre’ in a press release I tend to tune out, not because the idea of genre-spanning music turns me off, more because it is hugely over-used in press releases and tends to refer to a horrendous blend of tedious RnB, pop, a bit of World Music, and often someone singing really amazingly just to show that despite their ostentatiously wild and eclectic tastes, they really do just appreciate all good music. It’s awful, mostly.
Memory In Plant are from Israel, however, so it would be ludicrous of me to apply my annoyance at UK PR clichés to them.
And the album is fucking ace. It’s experimental psychedelic pop music, I suppose, if you’re looking for a glib attempt at genre description. And it is weird. And there are times I am not sure about it, I suppose, such as the moments during Eyes Up where it flirts with shouty American guitar music, which I generally dislike. It’s a brief moment though, and tempered by the fantastic oddness going on around it a brief excursion into something more conventional doesn’t hurt at all.
Generally when people use opera singers in music like this is pretty terrible too – a sort of pretentious attempt to show that they are cultured and open-minded and just because they’re breaking down all the walls, they still appreciate fine things. Here, on Rain Veins, it’s nothing of the sort. The operatic vocal is treated in just as distorted and cosmic a way as everything else – simply another sound that they love, and want to play with.
What I love about this is the fact that there are so many different sounds in here. There are all sorts of sounds I wouldn’t normally like, loads I love and plenty more I am just not used to listening to, and the way they’ve been smooshed together into one big, messy, weird, and yet oddly coherent whole really is masterful. How I found music this strange so instantly accessible that it went from my inbox to the blog in about ten minutes is truly baffling, and seriously impressive.
Music like this is why I started a label, I suppose. While the hipster world is going crazy for utterly uninspired, tepid, rehashed garbage like Haim and Royal Blood (Royal fucking Blood for fuck’s sake, what the fuck has happened to us?) these guys are having to give away their album for free on Bandcamp. The world is backwards.
In a genuinely crowded field, these guys seem to have managed to create something actually different for a change. It’s weird as fuck, but I got into it immediately. It’s experimental, but has flavours of rock and electronica, which blend seamlessly with soundscapes and even the dreaded ‘international pop’. I don’t know what the fuck it is they’ve actually done here, but they’ve done it joyously well.