Song, by Toad

Now I don’t want you to start thinking I want to get into the habit of just randomly throwing up videos here and there without a shred of thought, but I have to confess that the new video from Ok Go tickled me.

I am an industrial designer at Proper Job, and this is probably too geeky to admit, but the combination of that rich purple and the muddy greens of the undergrowth really is nicely judged.  Sorry, I know you don’t care about that in the slightest, but there you go, I’ve said it now.

Ok Go, of course, are the chaps who did that genius treadmill video a little while back, and this may not be quite that inventive, but it’s still really nicely done.  There’s a danger, I suppose, that when you gain a reputation for making clever videos that people let it overshadow the tunes a little, and I’ll confess that I found myself enjoying the song without necessarily paying full attention to the music, but then for a band who pay this much attention to the visual element of their music maybe they don’t entirely separate the two either.

In any case, I thought this was fun.  The choreography is well executed, and every couple of minutes there’s something else rather funny happening.  Enjoy.