Wide Days 2012 – Modern A&R Catch-up
This is a continuation of this thread from Wednesday at Wide Days, to update with a little information about the A&R seminar, which I couldn’t very well write about at the time, because I was on it, talking shite in my usual way.
Modern A&R – How is talent developed and nurtured?
Alex Knight – Fatcat, Ellie Giles – Jigsaw Management, Pip Newby – Friends vs Records/PIAS, Stewart Henderson – Chemikal Underground Records, Matthew Young – Song, by Toad Records.
I will be writing about this a little differently from the ‘one thing after another’ way I rattled off the previous sessions on Wednesday, for obvious enough reasons, but there are still some good points which I think might be interesting to pass on.
Roughly speaking, I think it’s fair to say that A&R has probably not changed all that much at indie level. Both Stewart and Alex confirmed that they are given a healthy cushion by their back-catalogues, and that allows them to sign who they want to sign, with little concern for the commercial potential or nous of the band.
Alex said that the main driver for Fatcat was to find something which sounded either different from anything anyone else was doing, or was just tremendous fun, and Stewart said that Chemikal, although they had chased hits around the turn of the millennium, had pretty much given up on that altogether now.
From my own perspective I found their chat interesting because we are a little different. We actually are not insulated by a healthy back catalogue, and for a while we operated on the level that a lot of small indies do: they are run by amateurs and have no profit-making prerogative and therefore can basically release what-the-fuck-ever they want. For us that’s changed a little now, in the sense that some releases have gone well and others not so well, but from now on we will pretty much use three rules to determine if we want to work with a band or not:
1. Do we love the music? This is still the best commercial strategy I can think of. If I start second-guessing myself on the basis of which band will and will not sell a lot of records, then I will start making stupid decisions and could well end up releasing music I am not that keen on, with no real sense that I would be very good at ‘picking hits’ in the first place. So we’ll stick with having to love it ourselves, and assume that our taste is mainstream enough that in general we will find enough people to agree with us.
2. Do we like and trust the band personally. This one is down to the fact that most of our bands end up crashing at our house at some point, or coming round for dinner or getting pished in the back garden when the sun’s out and, frankly, I don’t want to do this kind of stuff with people I don’t like. And also, this industry means a lot of work for very little reward, and frankly I am happy to do that if I like the person I am doing it for and want to do my best for them, but it becomes very hard indeed if they are cocky wankers or ungrateful cunts.
3. Are they going to match the work we put in with effort and care of their own? I have been out of profitable work for nearly two years now, and it is getting to the stage now where I have to justify that decision, at least a bit. We don’t need to make much money, per se, but a couple more projects which are in the black, even if only marginally, would be good. And, if a band aren’t selling any records, which is absolutely fine by us, then they need to at least match the level of intensity and effort I will put in, otherwise I will slowly but surely begin to feel like a bit of a schmuck. Which isn’t nice.
Anyhow, Toad Manifesto aside, Pip and Ellie approached matters from more of a major label standpoint. Apparently major labels are backing off a little from plucking unknown bands out of nowhere, and I suppose the two most eminently mockable examples of that in Scotland recently are the likes of Make Model and Kassidy who ended up with massive advances thrown at them before they really even had an audience – and look where that got everyone involved.
I know it’s easy to point and laugh in these situations, but really the labels themselves should have know better: why were they signing bands without a fanbase to speak of or even any real songs? More recently we seem to be seeing situations where bands are allowed to prove themselves at the indie level (even if those indies are wholly or partly owned by, or in some cases funded by, the majors. Then, once they’ve demonstrated that they can sell records and fill venues, they get snapped up by a major who can throw some financial heft behind them and help them make a bigger breakthrough.
Where the majors do still have confidence, however, is with pop acts. I know all of this is basically pop music, but you know what I mean: a great vocalist with some good lines or a couple of lads who make good hooks but can’t really sing tend to be picked up by managers or major label A&Rs (and apparently the majors now deal with managers far more than bands these days) who put them together with the right producer, maybe a good vocalist or whatever it is they happen to be missing and then get them to ‘write a hit’.
This happens a lot, even with the bands that get to that stage, and it’s fair enough, I think. The kind of sums being invested at that level really do mean that you have a commercial obligation, and I think it would be ridiculous to claim that it should be ‘all about the art’ when this much money is involved. If you want it to be all about the art, then you have to accept that such sums can’t really be justifiably risked.
Finally, I think there were a few general points to be made which apply across the board. In general everyone on the panel said that the most important thing was to find someone you trust. Again, there are no guarantees in this business, and you really need to make sure that rather than just being flattered that any old label or manager or A&R has taken an interest.
I added this little caveat as well: make sure you have a really good idea of what kind of a band you are, and who it would and wouldn’t be appropriate for you to be working with. A major label kiddie-pop hit factory is not going to be much use to anyone reading this blog, but still if Sony got in touch, most bands would bite their hand off, and that can be suicidal. Alternatively, there are bands with bigger ambitions who would be totally unsuitable for smaller labels who simply don’t have the resources to get them where they want or need to be.
So be careful, and make sure you know who you are as a band, you’re working with someone appropriate, and that you genuinely, sincerely trust them.
And that, I think, was just about that. Then we all got very, very drunk.





