Song, by Toad

Posts tagged mtv

Matthew Young

Future of Digital Media

Test Pattern

Don’t worry, I’m not going to be tackling anything quite so ambitious in the space of a mere handful of paragraphs, so don’t worry. You can read on without fear of impending pomposity.

Basically, I was reading this little piece in the Guardian about the future of digital media, and it got me to thinking about music on television and stuff like that. Basically, there isn’t any decent music on television, is there? Jools is okay, I guess, although I find him personally annoying and don’t like many of the bands he features. There’s the kiddie ones on weekend mornings too, I think – T4 or something like that must have one. There’s also some Jo Whiley thing or other, but I can never sit through more than a few minutes of that without feeling compelled to swear at the screen and throw crisps around the place. MTV and VH1 are music-based, but don’t seem to be actually about music, so to speak, as far as I am aware.

So there are things out there, but I find myself thinking about something genuinely ‘about’ music. Something with a bit of actual content beyond music videos and trying to reflect the whims of Teh Kidz(TM). Something, I suppose, like a blog – a vlog, I think they’re rather clumsily called. Something with some chatter, some new stuff, some old stuff, a bit of news, some thinking – stuff like that. Something, I suppose I am rather self-indulgently saying, that I would want to watch. Something for actual music fans, which is where a lot of the current stuff seems to be missing the mark just slightly. Read the rest of this entry »