If You Build It, They Will Come

The key word in that phrase, of course, is if. There are a massive number of people in the fucking internet age, however, who seem to think that intending to build it is reason enough for people to come and it is really, really getting on my nerves.
Bloggers start blogs, write five posts, and then start making demands about being listed in the Hype Machine or elbo.ws directories immediately, despite it being incredibly fucking clear that it’s going to take at least two months before they’ll even consider you. They are important services and drive a lot of traffic to your site, so I can understand the desire, but please just show some fucking patience. At least create something of substance before clamouring for people to shower you with praise.
This happens when penis-brained publicists get their hands on a small but promising band as well: the uber-hard sell comes out to play. “Greatest band ever, set to explode!“ And not infrequently this band has no more than a small handful of songs to their name.
Venture capital-backed start-ups promise to REVOLUTIONISE online music sales/sharing/funding/whatfuckingever and send out these breathless fucking emails full of wind and promises about how you’ve JUST GOT TO BE in from the start. Do we? Do we really have to?
People do it to bands all the time. I can get you on the radio, I can get you this, I can get you that. And then they just stop paying any fucking attention, it all fails to materialise and the band is left with nothing.
The new mantra for the 21st Century should be more along the lines of: “I don’t care about your fucking plans, your grandiose ideas or your vacant, meaningless promises. I don’t care what you intend to do, or about your fucking ambitions. Go away, get your nose to the fucking grindstone and DO something. Then talk about it.”
Can you tell I haven’t had enough sleep?
Shout Out Louds – Hurry Up, Let’s Go
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
The Magnetic Fields – Promises of Eternity
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.













